The Parent Policy creates parental leave policy templates that support parents with going on leave or returning to the workplace. For women and parents when having a baby and returning to the workplace.

The Parent Policy reached out to get some support in launching their business with solid brand. Together we did a deep dive brand strategy to get clear on their competitors, values, ideal client & brand personality. We then executed a full visual brand including typography styling, colour palette, logo suite and styling suggestions and implemented it into a brand bible to ensure that they can keep their brand consistent & solid.

The final product is something welcoming, clear, professional & modern.