Starting + running a small business is a LOT of work. From your average day-to-day happenings and tasks, to 1:1 client work, admin, emails, marketing and anything else on the eternal to-do list – sometimes? It all just feels too much.
A few years ago, I began to expand SUN MOTHER® into the online course + programs space. I was still juggling all the moving pieces of my business alone at this point, and one of my biggest frustrations as a designer? Was with the email platform I was using at the time.
While it got the job done, I was constantly trying to improve the design and layouts of my emails, to make them look half decent whilst bringing new people into my audience. How can I express my expertise as a designer when I’m sending out clunky, off-brand emails? Not a good look…
…Until I discovered Flodesk.
I made the switch to Flodesk back in 2021, and honestly? It’s made a huge difference for me. I’ve now used Flodesk to run multiple successful program launches, grow my email list over 800%, and consistently send out newsletters that actually get opened.
So, if you’re running a service-based business and want to simplify your email marketing while also stepping up your design game? You’re going to love it too.
Why Flodesk?
So, what makes Flodesk different from all the other email platforms out there? For starters, it’s the simple design functionality. If you’re like me, you care a lot about how your emails look because, the truth is, first impressions matter! With Flodesk, creating on brand emails is ridiculously easy. Their templates are clean, modern, and customizable, so you can make them match your brand without spending hours tweaking.
And honestly? It saves me so much time. If I haven’t scheduled my fortnightly email yet – I can sit down on a Friday afternoon when the kids are home, and easily put together a newsletter in, like, 30 minutes, and be done for the week.
Organised + Personalised
Another thing I love about Flodesk is how easy it is to create personalised email campaigns without causing an absolute headache (hello, fellow ADHD-ers).
They’ve recently upgraded their segmentation features, so now I can really organise my audience and tailor emails to different groups of people. Whether someone clicked a link in my last email or showed interest in a specific offer, I can now send follow-up emails that actually speak to what they’re into – rather than blasting the everyone with the same message (a recipe for unsubscribers).
Personalisation is everything when it comes to email marketing. No one wants to feel like they’re just another name on a list. With Flodesk, I can make sure my emails feel more like a personal note from me, not some generic promo blast.
Plus, if you’re nerdy about marketing data like me, Flodesk’s link actions and audience filtering features give you so much control over who gets what. It’s like having a marketing assistant that works around the clock. 🙌
Modern + Magnetic
When I first started using Flodesk, I had a pretty small email list. But since then, I’ve grown my list by over 800%—and no, I didn’t have to pay for ads or spend unrealistic amounts of time marketing to make that happen.
Flodesk makes it super simple to create modern + magnetic sign-up forms that actually look good on your website (people are way more likely to trust you with their email if the form doesn’t look like it’s from 2005).
The clean, modern templates make my emails stand out in crowded inboxes, because they align with the visual brand – which has definitely contributed to memorability and better open rates (along with my storytelling and daring wit – lol).
Launch Co-Pilot
If you’ve ever experienced a launch, you know how important it is to keep your audience engaged with consistent, interesting emails throughout the process. Flodesk has been a lifeline during my program launches, helping me stay on top of my email game without losing my Neurodivergent mind.
Some of my favourite features during launch time are their integrated minimal Countdown timers (to create urgency and drive conversions) and branded buttons to keep everything looking cohesive and professional across the sales pages + emails.
PLUS, the visually simplistic, automated workflows save me SO much time. I can set up launch sequences ahead of time, and Flodesk will send them out automatically – so I don’t have to babysit my campaigns – and I can hang out with my kids instead.
I’ve used Flodesk for every launch since 2021, and it’s been key to keeping things streamlined, on-brand, and—most importantly—off my plate.
Epic Open Rates
When I’m not in full-on launch mode, I send out newsletters pretty regularly, and I’m happy to report that they actually get read – with an above average open rate—which, if you’ve ever sent an email that got lost in the void of unread messages, you know, is a biiiiiig deal.
I love that Flodesk makes it so easy to create newsletters that keep my audience engaged. With their drag-and-drop editor, I can put together an easy to consume, on-brand email in less time than it takes to drink my morning coffee (okay fine, maybe two coffees).
Who is Flodesk for?
I think it’s perfect for personal brands, service based businesses, and people selling digital programs/tools. It’s simple enough that you can jump right in even if you’re not a tech whiz, but powerful enough to grow with you as your business expands.
Let’s sum up why I recommend Flodesk for businesses like mine:
- Easy to use: Whether you’re new to email marketing or a seasoned pro, Flodesk makes it easy to create and send emails without any headaches – which is especially great for neurodivergent entrepreneurs or busy mums.
- On-brand: Your emails will look professional and polished—no more clunky templates or design struggles.
- Customised: With Flodesk’s segmentation and automation features, you can create personalised experiences that help build relationships with individuals in your audience.
- Saves time: Whether it’s automating a welcome sequence or setting up a launch campaign, Flodesk takes care of the load, so you can focus on your expertise.
Since making the switch, I’ve been able to expand my list, run successful launches, and keep my audience engaged without losing my mind.
Want to give it a go yourself? Here’s a link to claim 50% off your first year, or simply, use the code SUNMOTHERSTUDIO — let me know how you find it!