“Should I Start a Separate Instagram Account?”

Thinking about starting a second brand or account for your “side offers”? Before you split your energy, listen to this. 

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This question comes up all the time—
“Should I create a second Instagram account or a whole new brand for my side offers?”

Pulled from a real Q+A inside The Marketing Club, we explore what’s really going on beneath that urge to start fresh.

You’ll hear:

• Why creating a second brand can dilute your momentum
• How to use your existing audience more effectively
• What to ask yourself before launching something new
• A more useful way to think about “messy” offers

If you’ve ever felt torn between niching and expressing all your creative ideas—this one’s for you.