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HOWL

A PRINT MAGAZINE EXPLORING MOTHERHOOD

Scope:

Brand Strategy & Identity

Location:

Naarm, Melbourne

PROJECT DETAILS:

HOWL is a print magazine exploring the intersection of creativity and motherhood. HOWL challenges the societal prescription of what a creative thinker or mother should be.

For this project, we researched hard & created a strong brand strategy followed by an iconic, unique brand identity including a logo suite, colour palette, typography system & styling direction to align with the concept & vision for HOWL. This is one of our favourite projects to date, and we are honoured to have been chosen for the job.

howlmagazine mockup 1 sun mother studio
INITIAL CONCEPT MOCKUP
howl ig2 2@2x
SOCIAL MEDIA STYLING MOCKUP
HOWL social media mockup sun mother studio
SOCIAL MEDIA STYLING MOCKUP
howl ig2 3@2x
SOCIAL MEDIA STYLING MOCKUP
HOWL social media mockup sun mother studioartboard 11 copy 6@2x 100
SOCIAL MEDIA STYLING MOCKUP
howl black with tagline
howl icon black
HOWL ICON DESIGN
howl stamps
HOWL STICKER DESIGN
howl yellow moon
howl green moon
howl blue moon
howl red moon

LOGO VARIATIONS

phone mockup sq logos sun mother studio for howl magazine
PRIMARY HOWL LOGO IN VARIOUS COLOURWAYS
tote logo sq sun mother studio for howl magazine
PRIMARY HOWL LOGO MOCKUP
howl black emboss
HOWL LOGO EMBOSSED PRINT MOCKUP

Ready to Transform
your Brand ?