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Ep13: Blaming the Algorithm? Build Your Own Magnetic Brand Instead

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Amy Pearson is back with a short + spicy post about the mistakes you’re making online, how to stop blaming the instagram algorithm + start building a magnetic brand by understanding your ideal clients and what they need. Don’t miss the Magnetic Brand Masterclass in November, claim your space right here.

Ep12: From Home Publishing to Chanel Editorials in Paris: The Rise of JANE Magazine with Annika Hein

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In Today’s Ep, Amy Pearson talks with Annika Hein from JANE Magazine (by The Grey Attic). A high-end, high fashion + fine art print publication intended to sit on your coffee table and in your home. JANE is a concept founded by Annika Hein + her partner Odin Wild, which started as a project in their living room needing a business loan to print the first copy. Now? They’re working with Brands such as: Celine, Hermes, Chane, Giorgio Armani, just to name a few. This episode covers everything from the Artistic Intention, the Slow Art Movement and Considered fashion to Sacrifice + Success, Running a Business as Parents + Partners, Creative Direction + Curation, Hopefulness and Celebrating Art in the Everyday.

Ep11: How I Manage 100% Branding Success For My Clients Using the Single Concept Method

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In this episode, Amy Pearson breaks down the importance of the creative process, and how that deep strategy work followed by creative direction allows SUN MOTHER to then use the single concept method with their design clients. Other notable topics: the use of play with brand design, the importance of strategy, and setting the tone of the design project through creative direction and mood-boarding.

Ep9: The Less I Do The More I Make

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Amy Pearson dives into the concept of “The Less I Do, the More I Make.” She shares her personal experience of working too hard, burning out, and how she discovered that working longer hours didn’t translate into making more money. Amy explores the idea of building a brand galaxy and how focusing on the right tasks and getting support and outsourcing can actually lead to greater success and growth. Ready to learn how doing less can actually lead to earning more? Listen in.

Ep8: Design, Food, & Art with FOOD FOR EVERYONE’s Gemma Leslie.

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Today’s guest is Gemma Leslie, an Australian artist known for her bright and colourful, food-inspired paintings. Gemma began selling art on Instagram during the long Melbourne 2021 lockdowns and speaks of how her desire to help the community in need and something good, sparked the idea for FOOD FOR EVERYONE her business that now provides 10 meals per artwork sold. Gemma & Amy also discuss their initial training as designers, their love of food and art, the importance of working with others and creating a sense of togetherness, and lots more.

Ep7: The Power of Magnetising & Repelling

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In today’s mini-episode, Amy shares a personal story of how her breastfeeding journey repelled people from her brand: sun mother studio, How magnetizing your dream audience comes hand in hand with repelling those who aren’t aligned, and why that’s actually a good thing.

Ep5: NAUGHTY NANCY Copywriting

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Amy Pearson speaks with Daniella Hendler from NAUGHTY NANCY the copywriting supergroup. Together they discuss the journey of Naughty Nancy from conception to brand experience, plus: standing out in a saturated market, building a magnetic brand, showing up for your brand, overcoming resistance to change, building connections, hiring contractors & freelancers, education, personal growth & success PLUS so much more.

Ep1 & 2: HOWL Magazine

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Amy Pearson & Haylee Collins discuss the formation & experience of HOWL, along with the brand values that shape the brand & the importance of doing that deep work, comparison, maternal rage, imposter syndrome, accountability and pushing through to the completion phase of a project.